Archive | May, 2012


28 May

To summarize….

The last 2 weeks have seen me workign on my research essay, with my question being..

The use of Facebook in the recent KONY 2012 campaign, with a focus on the acceleration of opinion in either accepting or rejecting the campaign’s aims of making Joseph Kony ‘famous’

Some of the questions I will be asking include:

– How did Facebook contribute to people’s opinions on the video? Why was this the case?

– How did functions such as ‘Like’ and comments allow for the particular division in the KONY 2012 campaign that ensued soon after its release? 

– Why was the message accepted so easily by some but rejected by others, specifically looking at how Facebook influenced this?

– How did the medium of the video interrelate on the Facebook platform?

– How did people’s individual Facebook persona contribute their interaction with the video?

– How did Facebook contribute to the viral nature of the video?

The course has been a joy, and i intend to insorporate aspects of the course into my reasearch essay. Many of the media issues discussed have had a direct correlation to events occuring today, as well as looking towards the future and how media will be a prat of it, including thinking about possibilites.



Open Science

6 May

Science was always going to be the industry that benefited most from media developments. Of course everyday society has benefited, with social media, multiplatform information sources and new technologies, however science is at the core of this. New media has enabled drastic improvements and leaps forward in the science front. This week’s readings have been an insightful way to view the way in which new media is contributing to society in a greater way other than Facebook.

Based on the readings, there seems to be a division going on in the world in regard to scientific publication. Open science, is the concept that has been discussed throughout this blog (more so that of the concept of an ‘open network’), however in the industry of science there are different implications of an open network, from sharing research to wandering away from the traditional form if print publication:

“Even worse, the paper-based status quo relies on strictly enforced barriers to public access that prevent the rapid dissemination of vital knowledge” (Wilbanks 2011).

This system’s strength lies partly in its convenience and familiarity: everyone knows how this works, and knows where to go to try to publish or find things or see how many papers a research has produced. Major downsides include inefficiency and  the fact that paywalls prevent more thorough distribution and availability to future scholars” (Dobbs 2012).

Although print publication is facing one of the most challenging times in its history, the argument between digital and print publication remains a strong point in the science industry; “This requires a new form of scientific inquiry, a turning of science’s lens of systematic inquiry back upon itself to achieve self-awareness, to chart its dynamic intricacies, and to anticipate its future” (Seed 2011).

Although not all new media is causing waves in the industry, in fact advancements never possible before have been happening because of this new technology/media. For eg Craig Venter and his creation of a synthetic life form, where the organism is “built” rather than evolved, creating a massive landmark not only in science but possible our future (Sample 2010).

Mammoth Cloning, enabled by expansions in science via new media and technology. Courtesy of YouTube.